Both our company and its partners take part in different charity project. On November 27, in an auction of UNICEF program “Adopt a doll and save life”, we purchased a doll granted by Burda publishing house. Our contribution enables vaccination of approximately 200 children in the poorest countries of the world.
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Maurer´s Selection
Like in previous years, we participated in the preparation of the Maurer´s Selection Grand Restaurant. What makes participation in this project especially pleasant? Visits of the excellent restaurants, sometimes even with Mr. Pavel Maurer in person.
Continue readingPublishing and media presence
Due to acknowledged expertise in the field of political analysis, Jan Herzmann is quite often invited to comment on the political issues in the Czech Republic. The most important recent comments were published in a book of essays Proč? (Zeď publishing, 2018) and a profiling interview with Jan Herzmann is available at http://www.rozhlas.cz/plus/osobnostplus/_zprava/delnicka-strana-spd-i-usvit-maji-v-nasi-agenture-dvere-zavrene-rika-sociolog-jan-herzmann–1794392
Continue readingPresidential election 2018
As a part of the Czech voter project, our company provided a comprehensive study dealing with the Czech presidential election 2018. The study maps preparations for the election, topics important for the electorate, positioning of individuals who were considered to become candidates, preferences of the real candidates, the election campaign, outcome of the election as […]
Continue readingAuditing Maurer´s selection
Herzmann company traditionally provides the audit of evaluation methods of the Maurer´s selection GRAND RESTAURANT (www.grand-restaurant.cz). On the last day of November, during the gala ceremony of Maurer´s selection TOP 10, we handed over the prize to the Radison Blue La Rotonde restaurant team.
Continue readingTiming of the Czech voter studies
Regarding the parliamentary elections planned for October 20 to 21, we modify the timing of the Czech voter studies. The analysis covering September will be published on Sunday, October 1. Quarterly summary covering July to September will be prepared for Friday, October 6. On Monday, October 16 we will publish a special brief issue analyzing […]
Continue readingWe support mobile marketing
Herzmann s.r.o. company increases the scope of activities supporting mobile marketing. We successfully participated in a complex survey of user habits and preferences in this area, the project sponsor prepares a press release as well as public reports for September and October.
Continue readingAttitudes of financial experts
During the Forecasting Dinner 2017, we presented results of a survey on attitudes of financial experts conducted in close cooperation with Donath Business & Media. The key results showed that the experts are not able to forecast either the date of the end of the CNB intervention against the crown, nor the short-term reaction of […]
Continue readingAdvertisement perception
In the past, the Herzmann team helped to develop the project Czechs and the advertisement, organized by the Czech Marketing Association. In 2017, the results of this project showed declining numbers of people who show positive perception of the advertisement. The percentage of those who say they do not need any advertisement or literary hate […]
Continue readingHappyFeed project support
The consulting support of the mobile communication project HappyFeed goes on. In 2016, we spent a lot of time assisting the development of analytical tools integrated in the HappyFeed system, present activities are much more networking oriented. HappyFeed starts be used by more demanding clients and communities and we are proud to facilitate this process.
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