…lysis and identification of market niches/opportunities, target group definitions, consulting for marketing plans and concepts preparation, participation in management of marketing processes and co-operation during their implementation. We took part in the development of a new marketing and sales strategy of the Home Care division of Bochemie as well as in the process of positioning modification of PTP Coating products. Marketing research We speci…
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…ted working in Bolton Czechia, in 2006 to 2007 I participated mainly in positioning of Rio Mare and Monini brands in the Czech market. The most important part of my experience comes from Unilever where I have participated in the Rama brand, the market leader support since 2008. In 2015, I joined Ahold as an Own Brands Manager. My team was responsible for the development and implementation of new brands, namely Czech Taste (Česká chuť), Nature´s Pr…
…in charge of asset management, communication services, marketing information and also political marketing. Long time ago, I started my professional career as a statistician of the Public Opinion Research Cabinet at the Federal statistical Office. Later on, I covered large scale of methods and techniques of marketing and opinion research. In late 80th, I tried the role of a project manager and I kept it for quite a long time. In 1990 I founded the…
…nt could appeal to 1.1 Mio potential voters, recently 0.5 Mio want to vote for it. Quite large part of the population could be addressed by Sovereignty and Dawn of direct democracy but the former lacks actual support and the latter awareness. Leaders of the “small parties and movements are better known than these political bodies. Spontaneous link between party/movement and the leader remains weak. Press release in Czech language: TZ 130922 Pozice…
…Would you like to see a quiet debate about politics and polling? Watch my discussion with Oto Klempíř in his K.O. podcast – you can find it here Sociolog Herzmann: Kalousek ve sněmovně by byl skvělý terč pro Babiše (youtube.com)…
…ization. I am also active in the spere of restructuring, mergers and acquisitions. I started my practice already as a student in our family business Tsunami and collected experience mainly in Factory Pro, Unipetrol, Spolchemie and Česká pojišťovna. I worked for Johnson & Johnson, in the beginning it the Swedish branch as a controller (2002) and later on in Prague as a supply chain project manager (2003 to 2004). In the years 2004 to 2006 I worked…
…in charge of asset management, communication services, marketing information and also political marketing. RNDr. Jan Herzmann, CSc. Slide Petr Herzmann My key competencies are effective sales management tools, project management and process optimization. I am also active in the spere of restructuring, mergers and acquisitions. I started my practice already as a student in our family business Tsunami and collected experience mainly in Factory Pro,…
The Association for Better ICT Solution and Herzmann company start a new common program supporting marketing of small and medium ICT companies. A marketing audit should provide an assessment of the complex of products/services, target groups, communication channels and marketing messages. Based on this analysis, a set of recommendations will be developed and discussed in a workshop with the marketing team of the assessed company. See www.lepsi-re…
…Herzmann s.r.o. and the DBM agency. Key question covered efficiency of the intervention policy of the CNB, economic policy of the government and opinion on Russian and Chinese investments. 1CFA_Forecasting_Survey_2015_English…